Princeton University Athletics Teams With Nelligan Sports Marketing

Princeton, NJ– Princeton University has announced a new marketing partnership with Nelligan Sports Marketing, Inc. (NSM) to allow the Little Falls, New Jersey based company to manage its exclusive athletics marketing rights. "We're excited about our new strategic partnership with Nelligan Sports Marketing," said Princeton Director of Athletics, Gary Walters.  "We chose NSM because we feel they truly appreciate the unique role athletics plays in contributing to the educational mission of Princeton University. Our coaches, staff, and student-athletes have worked hard to build a winning and educational tradition at Princeton and we are excited to have NSM extend the reach of Princeton University Athletics both regionally and nationally.  I am confident that Nelligan Sports Marketing will offer a very creative approach in positioning Princeton University Athletics with like-minded corporate partners.” Princeton University joins a list of prominent programs nationally that have initiated partnerships with national firms in order to build opportunities for revenue and attract more clients. Nelligan Sports Marketing will play a lead role in helping Princeton reach regional and national advertisers, thus expanding the school’s marketing revenue stream. ”We are very excited and proud to be working with Princeton University,” said TJ Nelligan CEO of Nelligan Sports Marketing. “This partnership will present a unique opportunity for corporate America to be associated with an institution that has been named the number one overall institution of higher education in the country for five straight years by US News and World Report. Their unparalleled academic and athletic success presents the opportunity to build a corporate partnership program that matches the prestige of the institution. The program will be built on a limited number of elite, exclusive corporate relationships. We look forward to creating a program that reflects this great institution.” Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships. NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. NSM represents some of the elite college properties, including the BIG EAST Conference, Colorado State University, Rutgers University, University of Louisville, Providence College, Marquette University, Ball State University, University of Wisconsin at Green Bay, and the Colonial Athletic Association and its ten (10) member schools.